BOB MOSES
BLINK ALBUM CYCLE
ALBUM MARKETING · CREATIVE DIRECTION · CAMPAIGN STRATEGY
01 / ALBUM CAMPAIGN
02 / PORTOLA
Developed marketing strategy around Bob Moses’ Portola appearance, including a San Francisco photoshoot for future campaign use, BLINK guerrilla marketing through city posters and pavement messaging, and a local underplay to build momentum ahead of the festival performance.
My Role: Tour Marketing & Media Strategy
DIRECT-TO-FAN COMMUNITY
COMMUNITY STRATEGY · DIGITAL EXPERIENCE · FAN ENGAGEMENT
01 / BOB MOB
Led promotion and content strategy for Bob Moses’ DJ sets, including dates supporting RÜFÜS DU SOL in South America. Developed media plans and social content to build visibility around their performances beyond the live band show.
My Role: Live Marketing & Content Strategy
Created the content and engagement strategy for Bob Mob, a fan community within Bob Moses’ Shopify website built to foster authentic connections beyond social media. Members received early access to BLINK singles, exclusive music and videos, live Q&As, and behind-the-scenes content. Highlights included an album-announcement Q&A and exclusive access to an album release party.
My Role: Audience Strategy & Fan Engagement
Next Project
LIVE PERFORMANCES
LIVE CAMPAIGN STRATEGY · SHOW & TOUR MARKETING · CONTENT DEVELOPMENT & PROMOTION
01 / DJ SET TOUR
Led marketing strategy and creative development for Bob Moses’ BLINK album campaign, translating its themes of time and fleeting moments into content and visual assets. Partnered with AWAL to extend the campaign’s reach across platforms, with placements spanning Spotify, SoundCloud, and YouTube billboards, playlist covers, press features in Billboard, FLOOD Magazine, and Mixmag, the lead single’s live debut at Coachella, and an exclusive Amazon Music studio performance and interview.
My Role: Album Marketing & Strategy
02 / ALBUM VISUALS
Helped shape the visual storytelling for Bob Moses’ BLINK singles campaign, connecting a series of four-quadrant music videos into one larger narrative and a cohesive album world. Collaborated with the creative agency on edit feedback, rollout strategy, and social cutdowns to carry the story across platforms and releases.
My Role: Launch Strategy & Video Editing
03 / ALBUM TOUR
Led social strategy and campaign execution for Bob Moses’ co-headlining tour with Cannons, including the announcement and promotional creative. Created a weekly “Last Forever” series spotlighting fans in each city, from Red Rocks to the Hollywood Bowl, bringing BLINK’s themes of time and fleeting moments into the live experience. Directed tour content strategy and oversaw all social content shared by the band.
My Role: Tour Marketing, Content Strategy, & Media Direction
04 / BLINK DELUXE
Helped shape the BLINK deluxe rollout, building on a live club mix of “Last Forever” and additional tracks that weren’t on the original album. Structured the release schedule and developed content and media ideas that integrated the deluxe edition into Bob Moses’ broader campaign plans.
My Role: Multi-Artist Collaboration, Planning, & Content Strategy
