DIGITAL MARKETING

The Foreign Family Collective Newsletter has been under my arm of the label for a few years. I put together monthly Newsletters to recap all releases, announcements, and events in addition to individual Newsletters for the biggest moments throughout the year.

Platform: Mailchimp

Subscribers: 6K+

Average Open Rate: 47%

Average Click Rate: 34%

Newsletter

The FFC Discord has grown from 2,000 members in 2022 to 9,000 members in 2024. The growth has come from events, exclusive content, group activities, opportunities to speak with artists, IMAG promotion during shows, and word of mouth from the people on the server.

Role: Server Owner

Members: 9K+

Discord

I optimized the Foreign Family website for search and discovery functionality and made any updates necessary for proper SEO. I’ve grown my website development skills with the site under my control.

Platform: Squarespace

Skills: Website development, SEO

Website

Additional Platforms + Campaigns

Social Media

Creative Direction

Production