AVALON EMERSON
RELEASES & RECOGNITION
ARTIST STRATEGY · CAMPAIGN MARKETING · CREATIVE DEVELOPMENT
01 / WRITTEN INTO CHANGES
02 / & THE CHARM TOUR
Supported marketing for Avalon Emerson & the Charm’s Europe and US tour. Developed a content plan for the run, created social posts to build momentum around performances, and curated tour footage for external publications. The tour also included shows alongside Robyn and Fcukers, helping expand the project’s visibility across audiences and markets.
My Role: Tour Marketing & Media Strategy
Developed a YouTube series showcasing Avalon Emerson’s DJ skills and deep musical knowledge through extended sets filmed at her home and other spaces where she feels most comfortable. Designed to offer an intimate look at Avalon behind the decks while creating an easy, immersive listening experience for longtime fans and new audiences discovering her online.
My Role: Series Development, Content Strategy, & Artist Development
AUDIENCE INSIGHTS
AUDIENCE & COMPETITOR ANALYSIS · INSIGHTS DASHBOARD ANALYSIS · DATA-INFORMED MARKETING STRATEGY
01 / AUDIENCE INTELLIGENCE & STRATEGY
Supported the content rollout surrounding Avalon Emerson’s Dekmantel headline performance, capturing the significance of a major milestone in her career. With a longstanding presence at Berghain and deep respect across the global electronic music scene, the performance marked another defining moment in Avalon’s evolution as an artist and DJ.
My Role: Marketing Strategy & Content Development
Built a custom artist intelligence dashboard using Claude, turning fragmented platform data, audience trends, and competitive research into an actionable marketing tool for Avalon Emerson. Beyond tracking growth across Instagram, TikTok, YouTube, and Reddit, the dashboard diagnoses performance gaps, monitors press and community conversation, benchmarks peer artists, and translates insights into content recommendations, a tailored calendar, and brand-voice guidance. Built to evolve with the artist, the tool can be adapted to track new signals and surface new opportunities as the project grows.
My Role: Tool Development, Data Analysis, & Audience Strategy
LIVE PERFORMANCES
LIVE CAMPAIGN STRATEGY · SHOW & TOUR MARKETING · CONTENT DEVELOPMENT & PROMOTION
01 / DEKMANTEL
Led digital marketing strategy for Avalon Emerson’s Written Into Changes, coordinating campaign planning, creative development, and content across the album rollout. The release was accompanied by standout press coverage from The New York Times, Pitchfork, DJ Mag, FLOOD Magazine, and Perfectly Imperfect, alongside a release show at The Lot Radio in New York.
My Role: Marketing Strategy and Video Editing
02 / PERPETUAL EMOTION MACHINE
Developed the rollout strategy for Avalon Emerson’s Perpetual Emotion Machine EP, creating content and coordinating with collaborating artists. Selected sound bites and video cutdowns to shape the campaign, including teasing a track during an hour-long YouTube livestream that drew a large audience and built anticipation for the release.
My Role: Campaign Strategy and Content Development
03 / 9000STREAMS
