DAILY BREAD
ALBUM & RELEASE CAMPAIGNS
CAMPAIGN STRATEGY · CREATIVE DEVELOPMENT · RELEASE MANAGEMENT
01 / THE VANISHING POINT
DIGITAL AUDIENCE GROWTH
CHANNEL STRATEGY · CONTENT DEVELOPMENT · AUDIENCE ENGAGEMENT
01 / YOUTUBE GROWTH: BED & BREAKFAST VI
02 / TURNING MUSIC INTO DISCOVERY ON TIKTOK
Led marketing across four Daily Bread Red Rocks shows over two years, overseeing announcement strategy, promotional creative, social content, and ticket-sale campaigns. In the second year, the event expanded to include Daily Bread’s first Cloud Conductor set, an additional performance at doors that introduced a new format to the weekend.
My Role: Large Event Marketing & Promotion
02 / FLASH FLOOD TOUR
Led marketing for Daily Bread’s Flash Flood Mixtape tour, overseeing the announcement, ticket-sale campaigns, and social content. Built momentum leading into each show through ongoing promotion, then extended the energy beyond the stage by sharing performance content and keeping fans engaged throughout the tour.
My Role: Tour Marketing & Social Content
Revitalized Daily Bread’s largely dormant YouTube channel, which had gone five years without a new upload. Organized the channel and its playlists, established a consistent format for posts, and developed content approaches to engage fans. Helped bring Bread & Breakfast to YouTube as a livestream for the first time, supporting promotion and marketing before the event and developing post-livestream content to extend its reach.
My Role: Digital Marketing & Strategy
Built Daily Bread’s TikTok presence from the ground up, developing a consistent content strategy after just three posts had been published before I joined. Focused on frequent, high-quality content that gave fans a reason to return, from previews of new and unreleased music to high-energy live clips and MPC performances. Top-performing videos surpassed 30K views, helping bring the music and live experience to a wider audience.
My Role: Social Strategy & Content Development
TOUR & FESTIVALS
LIVE EVENT MARKETING · CAMPAIGN STRATEGY · SOCIAL CONTENT
01 / RED ROCKS
Developed a comprehensive album marketing plan for Daily Bread’s The Vanishing Point, outlining creative concepts, storytelling opportunities, and campaign goals for the artist and team to align on. Built a detailed rollout schedule with content ideas, required assets, and deadlines, giving the creative director a clear roadmap to execute the campaign and keeping deliverables on track throughout the release cycle.
My Role: Campaign Strategy & Creative Planning
02 / FLASH FLOOD III MIXTAPE
Helped shape the rollout for Flash Flood Mixtape III, coordinating creative assets and deadlines while developing social content to bring the release to life. Planned how the campaign would transition into the USB release immediately afterwards, connecting two drops into a continuous release strategy and giving fans another way to experience the music.
My Role: Release Strategy & Creative Coordination
03 / USB 1.7
Helped bring back Daily Bread’s USB release format, building on Flash Flood Mixtape III with additional tracks unavailable on streaming platforms. Developed the rollout plan and creative concepts for promotional assets, positioning the USB as a physical extension of the mixtape and a way for fans to access music beyond traditional streaming.
My Role: Creative Planning & Execution
