ODESZA
THE LAST GOODBYE FINALE
CAMPAIGN STRATEGY · TOUR MARKETING · CREATIVE DIRECTION
01 / BUILDING THE STORY
THE LAST GOODBYE CINEMATIC EXPERIENCE
CAMPAIGN STRATEGY · BRAND PARTNERSHIPS · ENTERTAINMENT MARKETING
01 / DOCUMENTARY CONCERT FILM
01 / LIVE ALBUM RELEASE
Wrote, produced, and hosted a 45-minute interview with ODESZA, their longest interview to date. Developed the questions and led the conversation, creating an in-depth look at the duo beyond the music.
My Role: Host, Writer, & Producer
Expanded ODESZA’s The Last Goodbye into a multi-platform cinematic experience, coordinating a release across Blu-ray, digital download, streaming platforms, and in-flight entertainment. A partnership with Peloton further extended the experience through a limited-time premiere on the platform and dedicated rides featuring music from the show, bringing the performance to audiences in new ways beyond the stage.
My Role: Marketing Strategy & Execution
THE LAST GOODBYE TOUR LIVE
ALBUM MARKETING · RELEASE STRATEGY · DIGITAL & PHYSICAL DISTRIBUTION
Developed marketing strategy for ODESZA’s first-ever live album, bringing the live show to fans through vinyl and streaming. The release also marked the first time the band’s drumline was featured on an audio recording, capturing a defining part of the live experience in a new format.
My Role: Marketing Strategy & Execution
FOREIGN FAMILY & FRIENDS: THE ODESZA INTERVIEW
INTERVIEWING · CONTENT PRODUCTION · STORYTELLING
01 / LONG-FORM INTERVIEW
I built a five-month campaign around the announcement of ODESZA’s The Last Goodbye Finale Tour, using nostalgia to turn years of shared musical history into ticket demand. Through unreleased performance footage, archival YouTube content, and videos tracing how songs evolved over time, the campaign celebrated the journey behind the show while giving fans a reason to experience it one more time.
My Role: Campaign Strategy
02 / THE TOUR
Led tour media strategy and execution for a team of 10+ photographers and videographers, including two primary shooters, planning nightly coverage and rapid content turnaround on the road. The work extended to a finale-night livestream at The Gorge and an on-site installation in partnership with SnapDragon and Uproxx.
My Role: Media Strategy and Production
03 / CLOSING THE CHAPTER
Developed the concept for a two-minute film marking the end of ODESZA’s The Last Goodbye album cycle. Collaborated with videographers on footage and shot ideas, and provided edit feedback to shape a final visual tribute filmed during the finale tour.
My Role: Creative Direction