KASBO
THE LEARNING OF URGENCY
TOUR MARKETING · CAMPAIGN STRATEGY · MEDIA DIRECTION
01 / TOUR CAMPAIGN
AMBIENT MIXES
SERIES DEVELOPMENT · CREATIVE STRATEGY · SOCIAL CONTENT
01 / SWEDISH TRAIN STATION SETS
01 / ALL THIS TIME
02 / WORLD IS MINE
Supported the marketing and content strategy for Kasbo’s longest DJ set to date: a three-hour performance at Mishawaka in the Colorado mountains as the sun went down. Planned on-site media capture, developed post-show promotion and social content, and provided edit feedback on the full set, which was live-streamed before being released on YouTube.
My Role: Media Strategy & Live Event Marketing
Helped develop Kasbo’s ambient mix series, filmed in single takes at train stations across Sweden. The series offers a stripped-back perspective on his atmospheric sound, reimagining both his own music and selections from other artists while creating a home for unreleased material that may never see an official release. Contributed to shaping the concept and selecting standout clips to bring the series to a wider audience online.
My Role: Concept Development & Media Promotion
MUSIC RELEASES
CAMPAIGN STRATEGY · RELEASE MARKETING · CREATIVE DEVELOPMENT
Helped shape the campaign for Kasbo’s solo single “All This Time,” setting the foundation for a new visual and musical era. Collaborated with a photographer and videographer in Sweden to develop creative ideas for new press photos, platform banners, a music video, and social teasers. Built the rollout plan to bring each asset to life in sequence, aligning the campaign’s messaging and content around Kasbo’s evolving identity.
My Role: Release Strategy & Marketing
01 / LABYRINTH TOUR
Helped develop the release campaign for Kasbo and Lane 8’s collaboration, building on the visual direction established for Kasbo’s next chapter. Worked with Kasbo’s team to plan the rollout and coordinated with Lane 8’s team to align campaign timing, messaging, and content, bringing both artists’ audiences into the release.
My Role: Collaborative Marketing & Release Strategy
AUDIENCE INTELLIGENCE & TOUR STRATEGY
TOUR MARKETING · AUDIENCE INSIGHTS · CONTENT STRATEGY
Supported the marketing rollout for Kasbo’s Labyrinth tour, coordinating presale and on-sale drops through CoBrand. Used audience sign-up data by market and fan segments to identify opportunities for targeted messaging around ticket sales. With a photographer and videographer traveling on the road, adapted the content strategy to capture and share the tour as it unfolded.
My Role: Tour Marketing & Audience Analysis
MISHAWAKA
LIVE EVENT MARKETING · MEDIA STRATEGY · CONTENT PRODUCTION
01 / 3-HOUR SET IN THE MOUNTAINS
Led the marketing campaign for Kasbo’s The Learning of Urgency tour, overseeing announcement strategy, promotional creative, city-by-city promotion, paid media, and all tour media. Created a fan-content initiative inviting audiences to share their own photos and videos for reposting on Kasbo’s Instagram, turning the tour into a shared experience that extended beyond the stage.
My Role: Fan Engagement & Tour Marketing
