FOREIGN FAMILY COLLECTIVE
BRAND & LABEL IDENTITY
BRAND VOICE & POSITIONING · CREATIVE DIRECTION & VISUAL IDENTITY · ARTIST COLLABORATIONS & CAMPAIGNS
01 / EVOLVING THE BRAND
02 / KASBO AT THE HIGH STEEL BRIDGE
01 / THE LEARNING OF URGENCY
LIVE EXPERIENCES & CULTURAL MOMENTS
RETAIL EXPERIENCE · LIVE EVENT COVERAGE · SHOW MARKETING
01 / ODESZA POP-UPS
Coordinated pop-up shops across the U.S., overseeing on-site operations, team coordination, and fulfilment of customer orders. Designed merchandise displays and store layouts to create a smooth, engaging shopping experience for high-volume crowds.
My Role: Order Expeditor, Store Designer, On-Site Manager
02 / THE LAST GOODBYE FINALE PRE-PARTIES & AFTER-PARTIES
Supported promotion of ODESZA’s The Last Goodbye finale events through on-site content capture and real-time social coverage. Documented the surrounding celebrations and shared the experience with fans online, extending the finale's energy beyond the performances.
My Role: Live Event Coverage & Marketing
03 / 10-YEAR ANNIVERSARY
Co-led marketing for Foreign Family Collective’s 10th anniversary, coordinating photographer and videographer schedules, deliverables, and on-site production. Worked with artists to capture key moments, covered the after-party, and shaped the recap video through editing feedback, delivering social content the following day.
My Role: Event Marketing, Creative Production, & Content Strategy
03 / OBLI DJ SET | OFFICE HOURS
Helped shape the marketing strategy for Foreign Family Collective’s Rare.wavs Vol. 2, a compilation bringing together established innovators and emerging artists through music made beyond their usual creative boundaries. Coordinated release schedules and creative assets across the artist roster, bringing a diverse collection of individual tracks together under one cohesive label campaign.
My Role: Campaign Strategy, Artist Collaboration, & Release Management
Helped bring Kasbo’s Labyrinth mix series to life with a debut set filmed on an abandoned bridge more than 400 feet above the water. Supported on-site production from early-morning blue light through filming, coordinating the set and assisting the creative team, while helping plan the release and social content to extend the series beyond the video itself.
My Role: Creative Production & Release Strategy
Co-developed Office Hours, a series capturing intimate live performances and DJ sets from Foreign Family Collective artists and friends passing through FFC Studios. Supported filming and shaped the social rollout, selecting clips and publishing content across social platforms and YouTube to bring these studio sessions to a wider audience.
My Role: Series Development & Content Strategy
ARTIST CAMPAIGNS
ALBUM MARKETING · RELEASE STRATEGY · DIGITAL & PHYSICAL DISTRIBUTION
Collaborated with Kasbo’s team to develop the rollout strategy and creative concepts for The Learning of Urgency. Built the campaign deck for internal and external teams, bringing together album details, track descriptions, and the label’s perspective to align partners around the record and its release.
My Role: Campaign Strategy & Creative Development
02 / SPIRITUAL PUBERTY & THIS IS A REMINDER THAT YOU ARE NOT BEHIND YOUR FACE
Helped introduce Mindchatter to Foreign Family Collective’s audience, shaping the announcement from the label’s perspective and collaborating with his team on release plans and creative direction. Worked across the label’s creative team to develop concepts and assets for two EP campaigns, bringing the releases to life through social promotion.
My Role: Artist Marketing, Creative Development, & Release Strategy
03 / LOOK AT ME BUT THROUGH ME
Helped introduce bad tuner to Foreign Family Collective’s audience, shaping the announcement from the label’s perspective and collaborating with his team on EP release plans and creative direction. Supported the rollout through cross-team coordination and social promotion, aligning the label’s messaging with the artist’s campaign.
My Role: Artist Marketing, Creative Development, & Release Strategy
LABEL PROJECTS & ARTIST STORYTELLING
CAMPAIGN STRATEGY · CREATIVE PRODUCTION · ARTIST COLLABORATION
01 / RARE.WAVS (VOL. 2)
Helped shape Foreign Family Collective’s brand identity, from day-to-day creative decisions and social voice to the broader direction of the label. Worked across artist campaigns and live events to balance a cohesive label presence with the individuality of the artists it represents.
My Role: Brand Voice, Creative Direction, and Label Strategy
