PORTFOLIO
I'm Claire, a brand strategist, digital marketer, and creative based in New York City. Before working in the music industry, I produced a tech podcast.
I've been a resident of the music world for 5 years and counting. Drop me your favorite song, and I’ll send you mine!
Select Works
Campaign Strategy • Creative Production • Audience Growth
Developed marketing strategy across ODESZA’s nationwide tour, film release, and live album. Combined creative production and data-driven campaign planning to grow the band’s audience and sell 250K+ tickets within 6 months.
Campaign Strategy • Content Development • Fan Engagement
Led marketing strategy and content development for Bob Moses’ BLINK album campaign, contributing creative direction for music videos and campaign assets. Launched Bob Mob, a free fan community with early music access, live Q&As, and exclusive behind-the-scenes content.
KASBO — All This Time & World is Mine
Campaign Strategy • Creative Development • Audience Insights
Led campaign planning and execution for Kasbo, introduced audience data collection through Cobrand and developed briefs for key launches, including tour pre-sales and on-sales. Collaborated on video creative direction and built his pitch decks.
Artist Marketing • Audience Insights • Digital Strategy
Led digital marketing across an album and EP campaign, alongside ongoing artist development, combining audience and competitor analysis with content strategy and creation. Built a tailored insights dashboard to identify growth opportunities.
Brand Strategy • Digital Marketing • Audience Growth
Led brand strategy and cross-channel marketing for Foreign Family Collective’s 15+ artist roster, refreshing the label’s brand vision and managing campaigns across social, web, newsletter, Discord, and DSPs. Coordinated creative assets, release materials, and pitching across teams.
DAILY BREAD — Tour & Releases
Campaign Strategy • Content Development • Audience Growth
Developed album marketing strategy for The Vanishing Point and led campaigns for Red Rocks, festivals, the Flash Flood Mixtape tour, singles, and an EP. Relaunched Daily Bread’s YouTube channel, drove viral TikTok moments, and executed creative merch drops, including a USB release.